Roca Middle East

Over a hundred years of history to become a reference company worldwide, Roca began its activity as a company that made cast iron radiators for domestic heating at its factory in Gavà, near Barcelona. After these first radiators, the firm expanded its portfolio with the production of boilers. In 1929, Roca entered the bathroom space by starting the production of baths. Always attentive to the changes in society related to water culture, the main natural resource Roca works with, the company assumed in 1936 the challenge of producing vitreous china bathroom appliances. After that, in 1954 Roca started the production of brassware. In the 80s the Group developed a first step of international expansion, initially based on setting up commercial branches in France and Portugal, and in United Kingdom, Germany and Italy in the 90s, followed by acquisitions of local leading brands and the setting up new factories in Argentina, Morocco, Poland, Russia and China. The turning point of the internationalization process took place in 1999, with the acquisition of the Swiss Keramik Holding Laufen, fourth global manufacturer in those days. The acquisition of Laufen allowed the Group to strengthen its position in strategic markets where the brand had less presence, such as Eastern Europe, Brazil and the USA. In 2005 Roca announces an ambitious strategic plan focused on bathroom spaces, achieving the world leadership of the sector in 2006 with more recent acquisitions and commercial agreements in Malaysia, India, Egypt, Taiwan, Mexico and Australia. Today, the Roca Group fully owns 78 production plants in 19 different countries, directly employs more than 22.000 employees worldwide and has a commercial network which spreads over 170 countries on 5 continents. The Middle East Regional office of Roca Sanitario, S.A. was opened in Dubai in 2006 and manages the commercial network across the Arabian Peninsula, Levante countries, Iraq, Iran, Pakistan, Sri Lanka and Maldives.