Rocksalt

With search traffic collapsing under the weight of AI-generated content and answers, companies can no longer rely on traditional inbound to reach buyers. That’s a problem for marketers, since 85% of B2B buyers purchase from their “day one” list—the vendors they had in mind before searching. Rocksalt helps companies build trust in the social spaces buyers already hang out in, before buyers ask AI. Rocksalt equips a company’s c-suite and internal experts to engage consistently in LinkedIn, Reddit, Slack etc, helping them establish credibility. This is the new way of getting found, being remembered even before your buyers search begins. Why the name Rocksalt? Rocksalt isn't table salt. It's raw, unrefined crystal - humble on the outside, rich in value within. That's just like the experts in companies that we help. They are the real salt of the earth - deeply knowledgeable people who know their craft but may not spend all day touting their personal brand.