Rooster Engagement Tools (Acquired by Unbounce)

Rooster Engagement Tools, builds products that help online marketers increase leads, sales & signups. Originating from the conversion rate optimization agency Crowdvert.com, the Rooster Engagement Tools team brings unique insight and experience on conversion optimization, web development and online marketing strategy. The company's flagship tool, Rooster, utilizes "exit-intent technology" to help online marketers reduce website abandonment. When Rooster's proprietary tracking algorithm detects an abandoning user, it activates a last-chance offer to engage the user before they leave the site. In June 2015, Rooster was acquired by Unbounce Marketing Solutions.