ROOTS Beauty

As the beauty world explodes with more natural alternatives to the chemical ingredients often found in the cosmetics we buy for their promises of youth and good looks, Laguna Beach native Laura Linsenmayer knew it was time to bring these options together under one roof. Linsenmayer, a licensed cosmetologist since 2000, opened ROOTS The Beauty Underground – a nontoxic cosmetic store and organic hair salon with a mission of offering “nontoxic, healthy yet high-performance cosmetics” to Orange County. Placing high priority on customer education, Linsenmayer thoroughly researches each brand and sections up products by price point and quality level to help consumers make more informed decisions. “There are so many wonderful cosmetic companies out there that are not flling products with carcinogens,” says Linsenmayer. “Why on earth would we slather ammonia on our body if there are alternatives?… It’s just plain logic.” Linsenmayer took some time from searching for the best in nontoxic cosmetics to answer some of our questions about beauty toxins and the alternatives. Coast Magazine Interview with Laura of ROOTS The Beauty Underground