Rosenthal Partners

Years of big budget, big brand, big agency experience have taught us one thing: Big isn’t the answer. At Rosenthal Partners, we’ve assembled a veritable SWAT team of A-list national talent right here in the friendly confines of Bethesda, MD. In previous lives, our people have helped build brands like Lexus, EA Sports, Snapple, Citibank, Sony and Philips Electronics. Here, released from the tyranny of big agency politics and meddlesome holding company overlords, we’re free to unleash the strategic hounds and fully flex our creative muscles for the sole purpose of solving your business challenge. We’re fiercely independent. In our ownership and in our thinking as well. No separate profit centers or massive overhead to cloud our judgment. We dig deeper, push harder and stay hungrier. Because in the end, all the matters is the size of our ideas. And the impact they make on your business. Collaboration is our secret sauce. Many agencies say "we get results." At our agency, it means something a little different. Because our emphasis is always on the "we"-- client and agency working as one to create the most powerful campaigns. You’re experts at what you do. (Or you wouldn’t be doing it.) And we’re experts at what we do. (Or at least we like to think so.) It’s that combination of expertise that yields the best work, and most importantly the best results. We constantly bring you into our process and share work in progress, so there are no surprises along the way. Working this closely with your agency may take a little getting used to. But soon you’ll wonder how you ever worked any other way. Every agency has a specialty. Ours is avoiding them. Unlike other agencies that specialize in a single industry or audience, we handle a diverse client roster with a wide range of marketing objectives.