ROSETTA Project EU

ROSETTA is an EU-funded project under the Horizon Europe Programme committed to exploring the relationship between food waste and marketing standards. The project aims to pioneer sustainable solutions and transform our approach to food resources as we comprehend and quantify the influence of marketing standards on food waste. Our primary objectives include the development of alternative marketing models, a mission we aim to achieve through 5 pilot cases (Ireland, Spain, Poland, Greece and Denmark). By leveraging these real-world scenarios, we aim to provide practical insights that will not only benefit businesses but also form recommendations for policy makers, marketing standards owners and regulators.