RSR Group

Since its early beginnings in 1972, the Group is today a dynamic collection of 5 companies; Reddy Dimond Northern Ltd (trading as LongRun (Fiji), Neritak Equipment Ltd, RSR Investments Ltd, Reddy Dimond Hardware Ltd and Reddy Whale Plumbers Limited. Its visionary founder, late Ram Sami Reddy established Reddy Diamond Northern Limited nearly 40 years ago, with son Ram Reddy taking the helm as Managing Director in 1985. Diversification into various sectors saw RSR Investments Ltd, Reddy Diamond Hardware Ltd and Neritak Equipment Ltd join the flagship company. Our centralized structure focuses on creating goal-orientated workplaces and through multiple branches in Suva, Lautoka, and Labasa, we serve our customers with the best. A culture of exceptional customer service, strategic technological advancements and continually superior products, remain the hallmark of the RSR Group.