ruBlock

Convinced that alternative economic models exist, driven by the desire to change the paradigm, we intend to respond, in our own way, to the environmental and social challenges of the 21st century by developing a new and innovative product for an environment-friendly habitat, of man and the planet. In particular, the idea of enterprise arises from the need to find solutions to the huge amount of ELT's (end life tires) that accumulates every year around the world. The company’s mission is to make visible, acceptable and beloved materials otherwise destined to pollute. The solution: an innovative construction system to create environmentally friendly and economical modular housing units, in an elaborate and industrial way. The solution: an innovative construction system to create environmentally friendly and economical modular housing units, in an elaborate and industrial way. In the project, everything is designed for sustainable development: from the design of the bricks, to the optimization of the primary characteristics such as insulation, the assembly system of the walls of the house, up to the industrialized production procedure.