Rugged Seas

Our brand is as tough as the people who fish our oceans and live in our coastal communities. Rugged Seas isn’t just for the fishermen who work year-round and through all kinds of weather to bring seafood to the table—it’s for all of us who love and respect the ocean and what it does for us. Our goal is to take something that represents every fishery—fisherman’s hauling pants (bibs)—and turn them into something recognizable for everyone to utilize and enjoy. Rugged Seas commits 1% of pre-tax profits to protecting fishermen and women, their working waterfronts, and their way of life. As a fishing family first, the core of our business is this industry. So, we have chosen to stand with and donate to both the Maine Lobsterman’s Community Alliance and the Maine Coast Fisherman’s Association.