Rupaai Mahila Urban Credit Cooperative Society Limited

Vision To be a Hawkers, Shopkeepers and Traders focused credit society with strong presence in the under-served regions of Central India catering to the needs of the customers across all communities To achieve planned growth in principal parameters viz. Deposits, Credit, Profit and Zero % NPA To work in a complaint free atmosphere, improve loyalty, confidence and ultimately achieve the satisfaction of members and customers. To develop human resources and to ensure their optimal utilization by improving productivity for efficient customer service. Mission To establish a customer-centric organisation providing a range of financial products and services to the unserved and underserved and become their financial services provider of choice To achieve planned growth in principal parameters viz. Deposits, Credit, Profit and to bring down the NPA to Zero %. To work in a complaint free atmosphere, improve loyalty, confidence and ultimately achieve the satisfaction of shareholders, dependants and customers. To develop human resources and to ensure their optimal utilization by improving productivity for efficient customer service. To bring continuous improvement in the system and strive for up-gradation of technology for operational efficiency. Values Rupaai Credit Society founded on the strong values shared by the Founding members that are also shared by the HERD GROUP: Customer Focus Integrity Innovation Excellence Passion Additionally Values specific to Credit Society include the following: Cooperative Spirit Financial Independence