rurAllure

European project in the framework of the Horizon 2020 programme. The rurAllure action aims to leverage the state-of-the-art in information technologies to promote rural museums and heritage sites in the vicinity of major European pilgrimage routes - Saint James Ways, Via Francigena, Via Romea Germanica, Via Romea Strata, Saint Olav Ways and the Way of Mary. rurAllure connects cultural heritage collections and venues to present Europe’s cultural heritage in the wider historical and geographical context, leveraging the role of museums in preserving and managing cultural heritage, and collaborating with national and transnational associations to develop and promote cultural tourism. It also foster sustainable cooperation between museums and heritage sites to increase European public interest, cultural tourism and the innovation potentials of these institutions for heritage sciences and the cultural and creative sectors. Finally, it will conduct work to identifying gaps and obstacles, as well as best practices and fields where research and innovation can develop new solutions for successful cooperation. Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of funding available over 7 years (2014 to 2020) – in addition to the private investment that this money will attract. It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the grant agreement No 101004887