Ruuts.travel

Ruuts.travel: Making Travel More Sustainable! Ruuts.travel is a purpose-driven slow travel startup and focused on making travel more sustainable, immersive, and locally impactful. We curate and distribute guided and self-guided tours and authentic experiences that highlight off-the-beaten-path destinations, supporting communities often overlooked by mass tourism. With 80% of global travellers visiting just 10% of destinations, we believe there’s an urgent need to diversify travel and promote more meaningful, responsible journeys. Our vision: "To lead the decentralisation of global tourism by transforming how and where people travel - unlocking untapped markets beyond the over-touristed 10% and building a more sustainable, scalable future for travel.“ Shifting only 5% of global travel unlocks 65 million new journeys — driving growth where it’s needed and easing strain where it’s not.