S Diamond Tools

S Diamond Tools was established in 2011. It took us 3 years of deliberate and focused R&D to launch our niche product – Diamond wire saw for granite, marble and concrete in 2014. • We are equipped with field experts with experience of 15 years and above. • We manufacture every component in-house and keep quality checks at every step to ensure the delivery of an excellent product. • Since then we have grown exponentially. Getting clients through word of mouth in the face of economic slowdown induced by Demonetization (in the Indian subcontinent) and Corona is the biggest testimonial for us. In India, women account for only 19.9% of the total labour force, due to restrictive cultural norms and lack of safety policies. Catalyst, Quick Take: Women in the Workforce – India (October 28, 2020). We at S Diamond Tools believe in gender equality. Our current labour force constitutes 47% of females. We would like to tap the potential of gender inequality in labour forces in our country to grow and provide women empowerment, which is much needed and ignored. Due to the duplicity of our product and misunderstanding between the products for our clients we designed a logo to be used on our product. Why Branding - To make sure that our teams always work toward a comprehensible common goal as we grow. Brand guidelines were set to understand the mission, vision and values for our company’s personality, which would be used to communicate the vision and value’s to the potential client as well as the new team members. Vision : We are working towards diversifying into all kinds of cutting tools a typical stone quarry requires to work efficiently Value : Deliberate maximum effort to offer an elite diamond wire for the quarry at a reasonable price. Mission : To provide quality diamond wire saw and help dimensional stone quarries extract stone blocks efficiency & effectively. Be it Granite, Marble, Travertine or Sandstone.