SAERO COLLECTIVE

Established in 2023, SAERO COLLECTIVE presents new experiences of Korean minimalism, inspiring boldness and character in daily life. In a world constantly inundated with noise and excess, SAERO presents a new minimalist aesthetic through sublime designs combined with avant-garde attitude. The fabric, in muted neutral tones, originates exclusively from South Korea, used to create quality pieces designed and manufactured in Seoul. — SAERO (새로), in Korean, means new. Mostly used to describe something newly experienced or decorated - a serendipitous discovery of a local sool (술) joint, witnessing the first snowfall of the year, or the divine beauty of rolling mountains in the countryside. SAERO's themed collections explore nature and stories from the land of the morning calm. Often, the simplest experiences form the most vivid memories. At SAERO COLLECTIVE, new ways of Korean minimalist style are explored, made for creative and bold individuals.