Sagaform Group

Sagaform Group brings together strong brands with distinct identities within home and interior design, with the goal of creating products that inspire, engage, and elevate everyday life. Under one roof, we unite design, function, and emotion to offer a thoughtfully curated range for both retail and corporate gifting. With drive, experience, and a passion for quality, we create products that make a difference – from timeless classics to innovative expressions. Through our brands, Sagaform and Byon, two unique design philosophies come together. Sagaform embodies Scandinavian design tradition, sustainability, and togetherness, while Byon challenges the expected with playfulness and boldness. Operating in the European market, we are a reliable, professional, and inspiring partner. Through strong brands and high-quality products, we build long-term relationships and create value for both customers and end consumers. Sagaform AB is part of New Wave Group.