SAGA RIDING GROUP

SAGA RIDING GROUP, based in Lausanne, Switzerland, is a new-generation general equipment manufacturer for bicycles. We are committed to providing the best possible response to our customers' needs: - For cyclists: offering the best user experience on the market. Making cycling easier by improving the key functions (protecting against theft, shifting gears, braking, lighting) or by imagining new functions (storing your bike). Our obsession is to make cycling more enjoyable every day, which means constantly working on performance, comfort, ergonomics, sensations, safety and reliability. sensations, safety and reliability. - For professionals (bike brands, distributors, rental companies): make their organization more efficient (reduced delivery times, flexibility, etc.) and improve their profitability (attractiveness of their bikes, customization, reduced inventory, etc.).. To achieve this, we have built a global differentiation strategy: - Exclusive mechanical innovations (international patents) in 5 essential functional areas of cycling: STORE, PROTECT, SHIFT, DRIVE, BRAKE... - Convergence of the interests of cyclists with those of professionals (brand-manufacturers of bicycles, fleets and also points of sale) - In-depth transformation of the equipment manufacturer's business - Local production by major market. In Europe for the European market. Bringing flexibility and responsiveness to bicycle brands.