Salesmation

Salesmation empowered traditional and net-focused businesses to build valuable customer relationships through dynamic e-communications. The Company’s patent-pending E-communications Management (ECM) Platform enabled clients to channel the power of their customer information into high impact communications delivered via e-mail or the Web. Salesmation e-communication campaigns earned outstanding response rates through a powerful combination of highly individualized messaging, visually engaging HTML or rich media design, and enhanced interactivity. The ECM Platform also provided comprehensive tracking and reporting feedback in real-time, enabling clients to automatically retarget ongoing communication cycles and objectively assess their return on investment. Salesmation’s technology solutions and dedicated client services enabled marketers and agencies to outsource their e-communications initiatives or directly manage their campaigns in a secure, Web-based environment without the need for software investment or IT resources. Salesmation was acquired by eSynergies in 2001.