Salty Fish Studio

“Dream halted, fish salted.” ‘Salty fish (咸鱼)’ is a common and popular Chinese network buzzword, describing people who are unmotivated, unremarkable and unambitious in life. People who often descend themselves with this term normally realise they have mediocre lifestyles. There is also a term called ‘flipping the salty fish’, as it means although you are hopeless and mediocre, even a salty fish can have the opportunity to flip over, as in having a different/reversed life. We are a group of designers who believe in this ‘philosophy’ that even though we are unmotivated for most of the time, we still secretly wish for a chance to flip over, and do our best in our lives.