Sama Dubai سما دبي

Sama Dubai TV is a television channel under Dubai Media Incorporated (DMI), the official media organization of the Government of Dubai. DMI was established in 2003 and operates a diverse portfolio of media outlets, including television channels, radio stations, newspapers, and digital platforms. Sama Dubai TV was launched on 20 June 2005 to cater to Emirati and Gulf audiences, focusing on traditions and culture, and specifically targeting the youth of the region. The channel emphasizes Gulf culture while maintaining authenticity in traditional practices, and it also promotes forward-thinking views through the empowerment of women and the modernization of old culture. DMI's mission is to provide diverse media services that enhance the image of Dubai and the UAE, participating in shaping the future. The organization values accuracy, objectivity, transparency, creativity, and respect for the public. Through its various media channels, DMI aims to reflect the dynamic and diverse spirit of Dubai, offering content that resonates with a wide audience across different platforms.