Say Yo! Not Hello

Say Yo! Not Hello is an urban-niche marketing initiative and portfolio of the works of Terrell Johnson. Created from the inspiring perspective of city culture and the urbanite's innate expressions of greeting and how millennials communicate. Founded in Mid-2014, the urban-niche marketing initiative started by Terrell Johnson that showcases logo design, branding assignments and marketing campaigns. -Brand identity development, website UI, digital advertising -Consulting clients for branding assignments, conceptualizing logo design, implementing logo concepts -Capture and report analytical press packages, curating EPKs and PR collaborations for media credentials -Direct photoshoots, shoot live performance photography, -Copywriting, conceptualizing visual aides and strategizing media plans