SBX Studios

Founded by Heavyweight Champion of the World Anthony Joshua OBE, and PR, social media and content specialists Soapbox London, we are a production company and digital content house specialising in talent-led sports and entertainment content creation. From branded content and YouTube channel management to documentaries and factual entertainment formats, we collaborate with talent to develop original concepts and content for broadcasters, brands and owned channels. We have produced content for the likes of Hugo Boss, Lucozade, Under Armour, Turkish Airlines, DAZN and Matchroom as well as developing talent-led content for athletes such as Anthony Joshua, Raheem Sterling and Mo Farah. Our unrivalled access to a large network of top-tier sporting talent, combined with a global network of talent behind the camera and in-house creative, places us at the forefront of sports and entertainment content creation.