Schicht GmbH

In 1848, Georg Schicht laid the foundation in Reichenberg (today Liberec, Czech Republic) for what would evolve from a small soap manufacturing operation into a significant player in the European industrial landscape. The original Georg Schicht AG was characterized by innovation and entrepreneurial spirit, becoming a prominent name in the history of industrial development in the region. With its contribution to the creation of one of the world's largest conglomerates in the washing and cleaning products sector, the history of Georg Schicht AG marks a milestone in industrial history. The present-day Schicht GmbH is not a direct successor to the historic Georg Schicht AG but embodies a new corporate identity deeply rooted in tradition. Our focus is on reviving the legendary Hirsch brand, a symbol of quality and tradition that gained prominence under the auspices of Georg Schicht AG. As an independent company, Schicht GmbH is committed to continuing the tradition of the Hirsch brand with a contemporary approach. We place a strong emphasis on sustainability and environmental responsibility by producing high-quality, sustainable washing and cleaning products. Schicht GmbH sees itself as a custodian of heritage rather than a direct successor to Georg Schicht AG. By realigning the Hirsch brand with modern ecological values, we aim to connect the rich heritage of the brand with forward-looking, environmentally friendly solutions. Our mission is to bridge the gap between the historic achievements of the original Georg Schicht AG and today's demands for sustainability and ecological responsibility. Schicht GmbH is dedicated to contributing to ecological and social responsibility through the production of sustainable cleaning products under the Hirsch brand, uniting tradition with innovation.