SCL Group Ltd

Until it ceased its operations in 2018 SCL Group was a world leader in collecting and managing structured and unstructured data. It worked with client-provided data sets or captured information. It extracted value from data, narrowing sizeable data sets to meaningful audience segments and reducing the time and money spent to reach these audiences. It differentiated by its advanced and proprietary analytics. Using psychographic profiles and project-driven custom models, it was able to offer far more insight than standard statistical analytics approaches. Company managed relationships with target audiences using an array of tools: traditional communication channels, such as TV, radio, print, public relations and direct marketing; highly targeted channels such as social media; and indirect channels such as third party endorsements and network affiliations. Every campaign was measured and evaluated, executed in a truly quantifiable approach to engagement, which ensured maximum efficiency.