SeaD - Sports & Entertainment Advisory

Operating under an independent contractor model, I provide specialized sports & entertainment strategy advisory services to top-tier consulting firms and direct clients across Europe, GCC, North Africa, & Asia. My clients include strategy consulting firms and direct organizations: ministries of sports/ tourism, clubs, federations, associations, event operators, real estate developers, stadiums, entertainment, tech companies, investors, start-ups, marketing agencies, and academies. Areas of expertise and experience: - Major event strategy and delivery Developed the strategy, vision, and implementation plan for a major running event in North Africa, designed to boost tourism, attract elite athletes, and drive social and economic impact - Football club strategic transformation Supported the implementation of strategic initiatives for a major football club in the UAE, including optimizing stadium operations and calendar, enhancing content and real estate value of precinct -Profitability analysis and commercial due diligence Conducted in-depth profitability analyses and commercial due diligence for major football clubs across the UAE and Saudi Arabia, supporting strategic decision-making for investors and club management -Sports asset portfolio strategy and stadium business cases Designed a comprehensive sports assets portfolio strategy and developed operational models for a leading real estate developer in Abu Dhabi Led the development of the business case for a major upcoming stadium in Jeddah aligned with FIFA World Cup objectives, including design reviews and the definition of an optimal assets mix to drive entertainment, innovation, and tourism -Urban sports development and youth initiatives Defined the skatepark strategy and activation roadmap for Riyadh, with entertainment & tourism objectives Developed schools tournaments strategy in KSA & post event reports Defined Singapore's public sports asset strategy In a nutshell, we move people and hearts !