In 1994, two of the Koning brothers realized the potential of jumping in on the trend of dried floral décor and decided to start their own business. Working from a small barn near Waterdown, Ontario, in Canada the aptly named company, Second Nature, was established in 1994. Purchasing a small truck that was converted into a mobile show room, Steve Koning made his way around Ontario, regularly visiting florists, garden centres and craft stores. As relationships were formed the business grew. Before long Second Nature began attending trade shows, distributing printed catalogues and saw a need to hire more sales representatives.
After 4 short years they purchased the current location, a 40-acre property in Rockton, Ontario. A much needed larger, new facility was built. Don Koning turned his focus on using the land to grow fresh ornamental branches, such as Dogwood and Pussy Willow to offer customers. Soon, Second Nature had a name among customers across Canada and eventually, North America and Europe growing the business significantly. Now, Second Nature provides many major grocery stores, home décor chains, garden centres and florists with a wide variety of unique, high quality, customizable products along with dependable service.
In 2023 Banyan Capital Partners acquired Second Nature and is excited to see this investment grow the company even more as they work in partnership with the Second Nature team.
Today, Second Nature partners with farmers and manufacturers in global communities to import dried florals and other naturally and sustainably sourced botanicals which we use to design bouquets and bowl filler collections as well as continuing to offer bunches and picks. As dried home décor continues to grow in popularity and fashion, we continually look for ways to keep our customers supplied with current trends and classic style.
We look forward to an exciting future together as we grow!
Company Details
- Employees
- 16
- Founded
- -
- Address
- 746 Woodhill Rd, Hamilton,ontario L0r 2b0,canada
- Industry
- Wholesale
- NAICS
-
Wholesale TradeMerchant Wholesalers, Durable GoodsMerchant Wholesalers, Nondurable GoodsOffice Equipment Merchant WholesalersOther Commercial Equipment Merchant WholesalersMedical, Dental, and Hospital Equipment and Supplies Merchant WholesalersOphthalmic Goods Merchant WholesalersOther Professional Equipment and Supplies Merchant WholesalersSporting and Recreational Goods and Supplies Merchant WholesalersToy and Hobby Goods and Supplies Merchant WholesalersOther Miscellaneous Durable Goods Merchant WholesalersFarm Supplies Merchant WholesalersBook, Periodical, and Newspaper Merchant WholesalersFlower, Nursery Stock, and Florists' Supplies Merchant WholesalersTobacco and Tobacco Product Merchant WholesalersPaint, Varnish, and Supplies Merchant WholesalersOther Miscellaneous Nondurable Goods Merchant WholesalersProfessional and Commercial Equipment and Supplies Merchant Wholesalers
- Website
- https://www.sndf.ca/
- Keywords
- Dried Floral, Home Goods, Naturally and Sustainably Sourced Botanicals, Dried Home Décor, Design Bouquets, Imported Dried Florals, Botanicals, Bowl Filler Collections, Bunches, Picks, Ornamental Branches, Dogwood, Pussy Willow, Customizable Products, Christmas, Harvest, Mixes, Accents, Spring Décor, Winter Décor, Harvest Décor, Christmas Décor, Everyday Décor.
- HQ
- Hamilton, Ontario
Second Nature Designs Lp Questions
Second Nature Designs Lp's website is https://www.sndf.ca/
Second Nature Designs Lp's LinkedIn profile is https://ca.linkedin.com/company/second-nature-designs-lp
Second Nature Designs Lp has
16 employees.
View email and phone details for 16
employees at Second Nature Designs Lp.
Second Nature Designs Lp's industry is
Wholesale
Second Nature Designs Lp's top competitors are
Banyan Capital Partners®,
All-Lift Ltd.,
Rona,
The Clorox Company,
Stellar Farms,
Sono Inc.,
Sofina Foods Canada,
Hunter Amenities International Ltd.,
Lactalis Canada,
Japr Tech.
Second Nature Designs Lp's categories are Wholesale
Second Nature Designs Lp's founding year is 1994
