Secret Kiwi Kitchen

Award-Winning Kiwi Baking Mixes & Edible Flowers — Now Expanding to the USA Secret Kiwi Kitchen was born during Auckland’s second lockdown in 2020 with just $1,000 and a mission. Lauren Lulu Taylor, a mum of three, wanted to bring a little joy into people’s homes through the magic of baking. What started as a home kitchen experiment has since grown into a thriving brand, now stocked in over 700 stores across New Zealand and the Pacific — including Woolworths, New World, Briscoes and Farro — and is proudly expanding into the USA. From our decadent Gingerbread Cake & Cookie Mix to our dried edible flowers, everything we create is rooted in care, nostalgia, and just a hint of whimsy. Our packaging features botanical illustrations by pioneering New Zealand women artists from the 1800s — celebrating creativity, heritage, and edible beauty. We believe in indulgence without the nasties — no sulphites, no artificial dyes, no weird stuff. Just real ingredients, real flavour, and a whole lot of love. Whether you're baking for your whānau, a gathering, or just because — Secret Kiwi Kitchen brings joy and ease back to home cooking. Joyful food, made beautifully. Because the secret ingredient isn’t just love — it’s you.