Award-Winning Kiwi Baking Mixes & Edible Flowers — Now Expanding to the USA
Secret Kiwi Kitchen was born during Auckland’s second lockdown in 2020 with just $1,000 and a mission. Lauren Lulu Taylor, a mum of three, wanted to bring a little joy into people’s homes through the magic of baking.
What started as a home kitchen experiment has since grown into a thriving brand, now stocked in over 700 stores across New Zealand and the Pacific — including Woolworths, New World, Briscoes and Farro — and is proudly expanding into the USA.
From our decadent Gingerbread Cake & Cookie Mix to our dried edible flowers, everything we create is rooted in care, nostalgia, and just a hint of whimsy. Our packaging features botanical illustrations by pioneering New Zealand women artists from the 1800s — celebrating creativity, heritage, and edible beauty.
We believe in indulgence without the nasties — no sulphites, no artificial dyes, no weird stuff. Just real ingredients, real flavour, and a whole lot of love.
Whether you're baking for your whānau, a gathering, or just because — Secret Kiwi Kitchen brings joy and ease back to home cooking.
Joyful food, made beautifully.
Because the secret ingredient isn’t just love — it’s you.
Company Details
- Employees
- 1
- Founded
- -
- Address
- 26 Calliope Rd, Devonport,auckland 0624,new Zealand
- Industry
- Food And Beverage Services
- NAICS
-
Food Services and Drinking PlacesSpecial Food ServicesFood Service Contractors
- Website
- secretkiwikitchen.com
- HQ
- Devonport, Auckland
Secret Kiwi Kitchen Questions
Secret Kiwi Kitchen's website is secretkiwikitchen.com
Secret Kiwi Kitchen's LinkedIn profile is https://nz.linkedin.com/company/secret-kiwi-kitchen
Secret Kiwi Kitchen has
1 employees.
View email and phone details for 1
employees at Secret Kiwi Kitchen.
Secret Kiwi Kitchen's industry is
Food and Beverage Services
Secret Kiwi Kitchen's top competitors are
Tomra,
Ps/digital,
Nine Dot Arts | Art Consulting And Creative Placemaking.
Secret Kiwi Kitchen's categories are Food and Beverage Services
Secret Kiwi Kitchen's founding year is 2020
