Self-Employed - Corporate Communications

Winning Hearts & Minds: With Every Idea, Conversation & Keystroke Organizations regularly spend significant time and money on change initiatives, new business plans or products. Everyone wants the word to go out, but the immediate focus is on customers, investors, and community—all too often forgetting a key audience: employees. Getting everyone on board, aligned and working toward the same company goal(s) isn't just hippy-dippy idealism, but a business benefit that yields immeasurable results. Plenty of research shows this. Your employees become the real drivers of change—and by more than just informing, but getting them on board – "invested" – you’re not only increasing the odds your initiative will gain traction, but that both external and internal audiences will “speak with one voice." As an internal communications professional (and leading change agent, really...), your objective is to help employees understand and embrace what will happen – and why – how it affects the company, what it means for customers, and how it relates to them—and, in so doing, set the stage for the organization to achieve the highest levels of performance.