SELHAYA®

Aisha Hossain is the Founder & Creative Director of SELHAYA — the world’s first British luxury abaya Maison. Founded in London, Maison Selhaya was born from a quiet desire: to honour modesty through legacy fashion. At Selhaya, garments are not just worn. They are designed for your most meaningful occassions, and to be treasured for years to come. Crafted as an heirloom, to be remembered - and passed down with pride. Each release is a capsule of presence, shaped by emotional storytelling and made for the woman who dresses in meaning, and invests in pieces that carry her values. Launched with The Yaqeen Robe — a collector’s set limited to only nine worldwide — Selhaya now serves clients across London, the Gulf, Africa and beyond. The brand has been featured on Islam Channel, invited to the 2025 Business Awards as the exclusive fashion partner, and is currently expanding through strategic partnerships with luxury platforms.