SEMIOTICS.CH

SEMIOTICS.CH is a Swiss expert network for Applied SemioticsWe make signs and symbols visible and raise awareness of cultural commonalities, peculiarities and differences. We look at things from different perspectives, share information and help people circumvent potential clashes of culture. Better communication is made possible by applied semiotics – whether you’re launching a product, talking about your company’s history, positioning a new brand or preparing to enter the market in another country or on another continent. In these times of great social change, the ability to correctly understand traditional and newly evolving codes and patterns of 21st-century society is extremely important. We understand the (un)conscious reactions of consumers in an ever-changing cultural context. Working in cooperation with our customers, we develop insights, strategies and concepts in the following areas: ■ CULTURAL ANALYSIS Semiotic expert analysis of the deeper meanings of signs, symbols, stories and behaviours in cultures and of the resulting processes of human perception, judgement formation and decision-making. ■ DESIGN ANALYSIS Semiotic expert analysis of imagery, materials, layouts, packaging, products, services, advertising, social media and websites with recommended actions for ensuring effective implementation in other cultures. ■ BRAND ANALYSIS Semiotic expert analysis of brand identities, strategic development and long-term positioning in foreign cultures (incl. the examination of the meaning and pronunciation of trademarks and brand names).