Serutala

Founded by 16 SBM-ITB students in 2022, Serutala is a body-care business that offers natural hand-made products for all types of skin, focusing on less environmental waste and skin inclusivity promotion. With the vision to become a sustainable and eco-conscious company, Serutala holds three main values, which are Skin Inclusivity, Naturally Made, and Greener Impact. Serutala has launched the first batch of its soap collection with the theme of Indonesian traditional cakes. The first batch has four unique variants; Kue Lapis Ijo (scented Jasmine), Kue Lapis Pink (scented Cinnamon), Bolu Lapis Surabaya (scented Vanilla), and Es Cendol (scented Coconut & Honey).