ServerBid

ServerBid moves header bidding to the cloud, giving publishers, networks, and DSPs hosted tools for growing header bidding revenue. ServerBid has three offerings depending on your needs: Publishers: For header bidding publishers that want more bidders but worry about page latency, ServerBid Publisher lets you access new demand sources - driving up eCPMs - at no impact to page speeds. Networks/Exchanges: For ad networks/exchanges who aren’t yet bidding in their publishers’ headers, ServerBid Enterprise offers a way to offer a branded adapter and bid alongside the large exchanges. DSPs: ServerBid enables DSPs to bid directly in the header, cutting out SSP fees and leading to more won impressions.