Seven Innovation

Seven Innovation is design research initiative collaborating with organizations to design meaningful services and products that bring happiness to people. In our work we are driven by the scientific study of happiness combined with the strategic mindset of design thinking. The approach we use is called Positive Design – design that creates means for increasing people’s happiness. We blend human understanding available in (positive) psychology with the creative and strategic mindset of design thinking. With this approach, we help our clients to gain full understanding of their customers and the contexts in which they interact, and to ultimately develop new experience strategies for their future. As a result, our clients are able to create relevant businesses, build valuable customer relationships, and play a prominent role in society.