SF BRAND STRATEGY & MARKETING - HOTELS

After 4 successful and exciting years proving strategic brand consultancy for wonderful hospitality clients, I joined Iberostar Hotels & Resorts as VP of Marketing and “paused” my consultancy business. But if you are interested to know more about what we did over that time, please keep reading. Since 2017 SF Brand Strategy & Marketing has been advising independent hotels and hotel groups to better differentiate themselves in the increasingly competitive sector of international luxury hospitality improving their results and their brand equity. WHO ARE OUR CLIENTS? New and existing properties, independent hotels, investment funds and hotel groups in Europe, Middle East and Asia. Langham Hospitality Group, Jumeirah Hotels & Resorts, Melia Hotels Intl, Db Hotels in Malta and Cordis Hotels in China. HOW CAN WE HELP? Using our own tried and tested, interactive methodology we work alongside the client's teams. The objective is to achieve a strong level of differentiation enabling the hotel/group to stand out in the market place. Effectively communicating a robust brand identity and their unique brand story to the right audience. This results in their brand becoming more memorable and meaningful to existing and potential clients -both trade and direct- who will no longer choose them solely based on price. A customer centric approach, meaningful creativity and detailed next-step action plans deliver measurable results. WHAT EXACTLY DO WE DO? New hotel concepts, hotels positionings, re-flags and post refurbishment brand strategy workshops, for independent hotels and groups, brand audits and recommendations, commercial strategy consultancy. Social media content. Photography Art Direction. Based in Mallorca, Spain working worldwide.