Smart Food Holding

Smart Food Holding SFH is an entity focusing on Food and Beverage, Hospitality, and Lifestyle Industry in Saudi Arabia. The headquarter of SFH is based in Riyadh, Saudi Arabia, with wholly owned and Saudi-incubated F&B brands developed to further progress the growth of the sector in line with Saudi Vision 2030. Under our newly defined strategic deployment, SFH has merged with Contemporary Food Company and through the acquisition taken on Saudi-incubated brands including Okto, Somi and Tawlat Fayzah, with operations in Riyadh, Alula and Al Khobar. With a strong platform and utilizing home-grown and pre-existing talent in the Kingdom, SFH will continue to incubate international cuisines within Saudi Arabia, conjoining future development with strategic entertainment partners from across the globe to engender within the Kingdom a financially sustainable hospitality offering that will support Vision 2030 and beyond.