Shamba Pride

Smallholder farmers and local agro-dealers in Africa often have to rely on informal structures which hinders agricultural productivity and threatens income security. Shamba Pride offers a holistic solution for supply chain transparency in the form of an online platform and a Digishop network that help connect local traders and producers directly with each other. The system gives them access to high-quality farm inputs such as drought-resistant seeds, organic fertilizers, pesticides and irrigation systems. Additionally, they receive training and information on market trends and climate-friendly farming methods. This integrated ecosystem enables the company to bring together supply and demand effectively, create a growth-oriented business model and build long term customer loyalty. Shamba Pride has over 70,000 active farmers and 4500 agri-retailers using it’s commerce platform.