Shelcore Toys (r)

Privately held company evolved from a local brand to a global presence with retail product placement in Walmart and Toys R Us. Distribution grew to 67 global markets and 41 distributors. Shelcore maintained a 150-product backlist of private label and licensed toys. Toy highlights: Shake-in-Go vehicles, Peak-in Roller, Sit&Drive, Shake-It Baby Range, Light&Sound Range, Bath Bubbles, Bath Blocks, Baby Changing Pad, “Safety Guard” babyproofing, bath seats & tubs, Diving Sticks (patented), swim & dive games. Toy categories: preschool, juvenile, pool/swim. Sold to Matrix Holdings (SEHK, 1005), Hong Kong investment firm, 2006.