She the Power

In April 2017, Surat-based iVIPANAN Digital Marketing services realized the need for a community that speaks for women of society. The company’s girl team launched a blog & a community that started writing & talking about females’ fantasies, choices, lifestyle, fashion, selection, & career. The community has grown up well under the community leader Shruti Sheth since then. Reaching out to different colleges & universities to spread awareness of the internet & social media security & privacy concerns. Community’s Facebook platform was flooded with many personal talks & interviews with industry experts raising sensitive issues of the society. The year 2020 came as a realization of the change. Heavily affected by the pandemic, industries have suffered big losses. Mass marketing doesn’t look like the solution. It required a more specific audience to target – more gender-specific – more demographically defined. She the Power defines the strength of feminism. While people around us are talking about women empowerment, we talk about powerful women. Women are the source of power. They are born with power. They ignite the power in society. No one needs to empower the source of power! She is the face of power, she signifies power. Community runs different programs parallelly. Online Publishing: We understand the need of the businesses & hence our digital marketing expert team of girls help the local businesses to give value for their marketing budget. Blogging: Our blog platform gives words to each woman’s unspoken words. We invite young girls to come & write their hearts out on our blog platform. Community: We invite industry experts periodically to deliver a session to our community members. It helps our members not only gaining knowledge but it gives them the confidence to grow professionally too. Digital Marketing: The challenge to the small businesses is the marketing budget. Online publishing platforms give them an idea & exposure to the power of the internet.