Towards a more inclusive future for all.
Nearly 20% of Australians have a visible or non-visible disability*, yet only 1% of ads include them**. Shift 20 Initiative is a coalition of the nation’s top brands working towards increased representation, inclusion and accessibility in marketing and communications. We believe that together, our industry can help shift the perception of what disability is and what it can be – creating a more inclusive Australia, for everyone.
*Australian Bureau of Statistics (2019) Survey of Disability, Ageing and Carers, Australia.
** Kantar (2021). The power of inclusive portrayal in advertising.
Company Details
- Founded
- -
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- http://www.shift20.org
Shift 20 Initiative Questions
Shift 20 Initiative's website is http://www.shift20.org
Shift 20 Initiative's LinkedIn profile is https://www.linkedin.com/company/shift-20-initiative
Shift 20 Initiative's industry is
Advertising Services
Shift 20 Initiative's top competitors are
Dylan Alcott Foundation,
Revolver,
Tracksuit,
Glue Society,
Unltd.,
Special Australia,
Banter,
Get Skilled Access,
Droga5 Anz,
Mumbrella.
Shift 20 Initiative's categories are Advertising Services
Shift 20 Initiative's founding year is 2023
