Shift Forward Health

Shift Forward Health is your partner for operationalizing consumer-first care. We are a healthcare consumer advisory firm, content library, and vibrant virtual community for changemakers — the leaders who seek to make healthcare easier for everyday people. Wherever your organization is on its consumer journey, we provide highly engaging opportunities for you to better understand, design, and build experiences that meet modern consumers' needs. Since 2020, we have been building the largest library of content about consumer strategy and disruption to help educate practitioners and arm them with consumer-first tools and mindsets. In 2021, we founded the Consumer-First Health Group, the first and only networking group and think tank for professionals interested in healthcare consumer transformation at all levels. In 2023, we launched our advisory service to provide the ongoing implementation guidance that organizations need to truly transform around consumers' needs and expectations.