Shiny Ads

Shiny Ads (acquired by Rubicon Project on November 17, 2014) provides an end-to-end programmatic direct advertising platform that automates the buying and selling of premium guaranteed inventory to decrease costs and speed time-to-market. The white-label Shiny Ads Direct platform integrates with publishers’ ad servers so they can guarantee impressions and control pricing and packaging to generate net new revenue. At the same time, it enables agencies and advertisers to purchase guaranteed inventory more efficiently on brand safe sites. With offices in Toronto, ON and New York, NY, the award-winning Shiny Ads works with leading publishers, including AdWeek, Business Insider, CBS Interactive, Internet Brands, Match.com and others.