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What is eCommerce online shopping? eCommerce, aka online shopping, is a form of electronic commerce which allows consumers to buy goods or services directly from a seller over the Internet using a web browser. What is eCommerce and its advantages? Online shopping is the sale and purchase of services and goods over the Internet. It’s convenient, available 24/7, searchable, global (wide customer reach), cost-effective for sellers and customers, and doesn’t require much (if any) physical space. eCommerce for Trust And Security First and foremost, it is important to design a website that shoppers feel they can trust. Most shoppers are concerned about privacy and whether the site will protect their personal data by providing a secure transaction. If the website does not feel trustworthy, they will simply choose to shop elsewhere. eCommerce Design Considerations The look and feel of a website is the main driver of first impressions. Research concludes that people will determine whether they like a website or not in just 50 milliseconds. Online shoppers expect frictionless experiences no matter what. When designing an eCommerce site, it is not just about building a website but creating an online shopping experience that will convert passive shoppers into paying customers.