BAINA

BAINA creates a considered line of modern, organic cotton towelling. Representing the reconnection to one’s bathing routine, the brand elevates the everyday object through modern design, mindful craftsmanship, and a season-less approach. Inspired by fine art, sculpture, architecture and colour theory, BAINA towelling subtly disrupts the neutrality of the bathing space. Founded in 2019 by Bailey Meredith and Anna Fahey, BAINA is designed in the Antipodes and thoughtfully produced in Portugal using GOTS-certified cotton. The brand curates modern, organic cotton towelling designed to create ceremony in the daily bathing routine. In addition to mainline, the brand also offers a commercial line of towelling – HOTEL BAINA – designed to create ritual away from home. Constructed for harder-wearing environments where commercial laundering is required, HOTEL BAINA takes a mindful approach to craftsmanship and materiality. Through refined details and a highly considered approach, HOTEL BAINA sets the tone for places of retreat.