shopperFIRST

Putting the shopper at the heart of customer collaboration, category management and retail shopper marketing: shopper behaviour fascinates me, and during my 25 years in customer collaboration, category management and shopper marketing, I have built a deep understanding of how shoppers engage at the point of purchase. My broad experience has included virtual reality, shopper research and graphic design, and I have led both thinking and teams in these specialisms, constantly influencing and improving pack design, shelf positioning and POS advertising. I work with clients to help them develop skills and specialisms that lead to sustainable growth through shopper understanding, best practice tools and processes and ways of working. For more information, drop me an email or call. LinkedIn profile: www.linkedin.com/in/nickwiddowson