Short Circuit Media

Short Circuit Media works with professional speakers, trainers and consultants to maximize marketing efforts across multiple channels. Our four stages of engagement are Understanding your business, developing a strategy, executing that strategy and providing ongoing support. We take the time to get to know your business. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event, training their people or sharing your knowledge? These are important questions that you need to answer with confidence. And if you don’t know what those answers are, that’s where we’re going to start. Clearly defining your message and aligning it to a specific audience will allow you to focus your efforts and be more successful. Once we have your essential business model nailed down we can move on to creating custom strategies help to get you in front of the decision-makers with check signing authority. This can include a: Website makeover Social Media Integration Targeted advertising on LinkedIn, Twitter or Facebook Content development There are countless ways to customize a strategy to fit your needs. One size doesn’t fit all. Here’s where the fun begins. After we tell you what needs to be done, we actually do the heavy lifting and implement your custom business marketing strategy for you. We take care of the technology and arrange for the resources to make what we’ve discussed happen. It’s a simple as that. For many clients, this is when the relationship takes off. Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself using existing staff or you can retain us as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters and assisting in product development. All this while we work to create and implement new strategies to make your speaking, training or consulting business grow.