Shot by Lu

For over a decade, Andy Gore built an award-winning commercial photography business known for producing high-end imagery for leading advertising agencies and luxury brands. His creative vision and attention to detail have resulted in a diverse portfolio featured in magazines and brochures around the world. Lucinda Price joined Andy in 2014, and for the past 10 years, she has played a key role in shaping the business, bringing fresh ideas and creative energy to every project. Now, as Andy steps into retirement, Lucinda is taking the reins, carrying forward the legacy they built together. This exciting new chapter marks the official rebrand to Shot By Lu, a name that reflects Lucinda’s creative direction and commitment to maintaining the same level of excellence clients have come to expect. During this period of transition, Andy and Lucinda continue to work closely to ensure a smooth handover and uphold the values at the heart of the business. Shot By Lu remains an award-winning commercial photography studio, trusted by top agencies and luxury brands. We create visually striking, high-quality imagery tailored to your needs efficiently, creatively, and always with a sense of fun.