SHTM+ICON Consultancy

SHTM+ICON combines the expertise of the School of Hotel and Tourism Management of The Hong Kong Polytechnic University and Hotel ICON, offering professional hospitality related consultancy services. The mission of SHTM+ICON is to engineer knowledge transfer to hospitality industry and educational institutes, by combining the research prowess of SHTM and practical endeavour in Hotel ICON. The knowledge transfer includes management know-how, creative solutions, experiences in a practical setting, and capability of maintaining sustainable growth. We provide consultancy service in the following areas: Hospitality Management • Project appraisal • Concepts and design • Staffing and operational matters • Marketing Hospitality Development • Strategic tourism planning for a destination • Strategic planning for a hospitality company • Feasibility study of a tourism project • Feasibility study of a hotel project Executive Education in Hospitality and other Service Industry • Customized executive development programme • Management attachment in Hotel ICON • Experimenting new product and service concepts • On-line and off-line education Higher Education in Hospitality • Designing academic programmes • Quality assurance of academic programmes • Providing study programme • Auditing academic programmes Enquiries Dr Tony Tse Professor of Practice and Programme Director (Industry Partnerships) School of Hotel and Tourism Management +852 3400-2631; +852 2356-1390 tony.tse@polyu.edu.hk