Shuforia

We are a high-tech fashion startup company that uses advanced digital imaging technology to scan women’s feet and produce designer dress shoes that fit. Our advanced digital technology captures key measurements such as width, length, ball position, toe shape, heel location, etc. This information is used to make custom shoe molds based on our proprietary comfort and style formula. Customers can then personalize the shoe by selecting style, heel height and color (up to 30 different materials/colors). The business has been under development for a year and is currently conducting a variety of market trials in preparation for a formal launch in late Q1 of 2012. Shuforia – style that fits.