SideWagon

Inherently adventurous, naturally curious, and designed for collaboration SideWagon is a social-first content studio servicing brands and agencies alike through documenting the National Parks. Since 2017, SW has embarked on multiple cross-country expeditions through 43 American National Parks spanning 48 states for brand partners like Mercedes-Benz, Land Rover, ALLSaints, Arc'teryx, Polaroid Originals, Leica, and Fjallraven. In partnership with Marketers of Baruch, the collective of student entrepreneurs and young creatives have acted as a plug-in strategic partner on campaigns for clients like the New York Times, BMW, Apple, Samsung, LG, Beats by Dre., and Adidas. As part of its pro-bono marketing arm, SW has also lead production for over 5-dozen small businesses spanning local cafes like La Colombe and Lemonade to fast-growing lifestlye brands like MeUndies and Daniel Wellington.