Sign Salad

Sign Salad is an award-winning, cultural consultancy specialising in helping brands navigate and capitalise on cultural change. Our expertise in cultural foresight, semiotics and language analysis enables brands to understand shifting cultural narratives and the key visual & language cues which profoundly, yet often unconsciously, influence consumer behaviours and decisions, now and in the future. Empowered by our practical, actionable insight, brands can meaningfully connect with consumers in a rapidly changing world. We have worked with global brands, across categories in over 50 markets, and across a range of strategic and creative challenges, including inspiring and guiding brand positioning, innovation/NPD, packaging design, visual identity, comms development and effective use of language. If you need a new way of looking at your brand’s challenges or are interested in joining our team, please get in touch via hello@signsalad.com