Simmydoo

Lingerie is a term used to describe hand crafted pieces of garments that are the first layer on your skin. They hug your curves, cusp your breasts and shape them, help you feel good in your skin while providing you support throughout. The fashion industry has boomed and with the changing times so have women in their respective careers! With this in mind, we at Simmydoo aim to create the most premium lingerie you could get your hands on, keeping in mind the needs of our planet, minimising wastage and ethically producing our pieces while supporting artisan craftspeople in India. We strive hard to create a community of love and trust while describing our heritage, our culture through our designs. May it be the Banarasi silk in our bralettes or the kasuti embroidered knicker in our mix. As we design for the future, we carry along the best parts of our history so that we do not forget. The crux of our brand is Empathy, classic beauty, unconventional lace created from ancient Indian embroideries and techniques, sustainable fabrics, ethical trade and most importantly compassion to everyone.